Corinne and Frankie share why marketing is the one asset they’ll never stop investing in—and how it continues to fuel their salon’s growth year after year. This episode is a masterclass in thinking like a long-term salon CEO.

Episode Highlights:

• Why marketing isn’t an expense—it’s your salon’s growth engine

• The biggest mindset shifts that changed how they market

• Real ROI: what their best marketing investments delivered

• How they stayed consistent (even when it wasn’t easy)

• Advice for salon owners who are scared to “spend to grow”