Producer

Jenna Puzzio

Founder of FillYourBooks.com

Secrets Behind Building a $3.5 Million/year Salon In a Competitive Market

5/2025

52 minutes

Episode 2

Jenna Puzzio

Erin McCabe

52 minutes

How do you scale a salon to $3.5 million a year—especially in a market flooded with competition? In this episode, you’ll hear the real, unfiltered strategies and mindset that made it possible.

Episode Highlights:

  • The positioning that attracts and keeps high-value clients

  • How to structure a team for performance and profitability

  • Key decisions that unlocked growth beyond the $1M and $2M marks

  • Marketing channels that actually worked (and what flopped)

  • Mindset shifts that made scaling feel inevitable

Explore more

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Episode 1

A Top 200 Salon Owners Approach To Marketing, Retention & Team Building

Episode 3

40-Year Salon Owner Shares Priceless Wisdom & Insights On Succeeding In This Industry

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Million-Dollar Lessons from Buying a 15,000 sq. ft. Salon, Scaling to 7-Figures & More

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See more of our most popular videos