who
who
who
is behind
Is behind
Is behind
fillYourBooks.com?
fillYourBooks.com?
fillYourBooks.com?
learn about our founders and their mission.
learn about our founders and their mission.
learn about our founders and their mission.
Kory & Jenna (middle) FillYourBooks, Stephanie (left), Uli (right) Eclips Salon Owners
Kory & Jenna (middle) FillYourBooks, Stephanie (left), Uli (right) Eclips Salon Owners
Kory & Jenna (middle) FillYourBooks, Stephanie (left), Uli (right) Eclips Salon Owners
Our
Journey
Journey
Journey
The Evolution of FillYourBooks.com
The Evolution of FillYourBooks.com
The Evolution of FillYourBooks.com
Here’s a snapshot of our founders journey and how all of this came to life!
2012
High School Sweethearts
High School Sweethearts
High School Sweethearts
Jenna & Kory meet as teenagers, not knowing where life will take them — just a couple of kids figuring things out, sharing dreams, and growing up together.
Jenna & Kory meet as teenagers, not knowing where life will take them — just a couple of kids figuring things out, sharing dreams, and growing up together.
Jenna & Kory meet as teenagers, not knowing where life will take them — just a couple of kids figuring things out, sharing dreams, and growing up together.
2016
Beauty Meets Business
Beauty Meets Business
Beauty Meets Business
Jenna graduates from cosmetology school, while Kory begins his digital marketing career — both diving into their passions on separate but soon-to-align paths.
Jenna graduates from cosmetology school, while Kory begins his digital marketing career — both diving into their passions on separate but soon-to-align paths.
Jenna graduates from cosmetology school, while Kory begins his digital marketing career — both diving into their passions on separate but soon-to-align paths.
2017
A Fresh Start in Utah
A Fresh Start in Utah
A Fresh Start in Utah
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
2018
From Booked Out to Breakthrough
From Booked Out to Breakthrough
From Booked Out to Breakthrough
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
They pack up and move across the country to Utah. Jenna is forced to rebuild her salon clientele from scratch in a brand-new city — a challenge that would later become the foundation for everything.
2019
The Birth of FillYourBooks
The Birth of FillYourBooks
The Birth of FillYourBooks
The system becomes a scalable framework. FillYourBooks launches, helping salon owners everywhere stop guessing and start growing.
The system becomes a scalable framework. FillYourBooks launches, helping salon owners everywhere stop guessing and start growing.
The system becomes a scalable framework. FillYourBooks launches, helping salon owners everywhere stop guessing and start growing.
2019-2023
Scaling Success
Scaling Success
Scaling Success
Thousands of beauty professionals
take the course and implement the FYB system. A powerful community begins to form, driven by shared growth and transformation.
Thousands of beauty professionals
take the course and implement the FYB system. A powerful community begins to form, driven by shared growth and transformation.
Thousands of beauty professionals
take the course and implement the FYB system. A powerful community begins to form, driven by shared growth and transformation.
2023-present
Beyond Booked Out
Beyond Booked Out
Beyond Booked Out
The brand evolves from a course to a full-service growth engine. Now, FillYourBooks builds front-to-back growth solutions for salon & spa teams — combining strategy, automation, and done-for-you implementation for long-term success.
The brand evolves from a course to a full-service growth engine. Now, FillYourBooks builds front-to-back growth solutions for salon & spa teams — combining strategy, automation, and done-for-you implementation for long-term success.
The brand evolves from a course to a full-service growth engine. Now, FillYourBooks builds front-to-back growth solutions for salon & spa teams — combining strategy, automation, and done-for-you implementation for long-term success.
And now we’re here! pushing forward , taking FillYourBooks to the next level.
And now we’re here! pushing forward , taking FillYourBooks to the next level.
And now we’re here! pushing forward , taking FillYourBooks to the next level.
Our Core
Our Core
Our Core
Values
Values
Values
For Simple, Predictable and Reliable Growth
For Simple, Predictable and Reliable Growth
For Simple, Predictable and Reliable Growth
5 simple frameworks that make running a business more enjoyable, and successful.
1
Student for Life
There’s no finish line in business or in personal growth. The best leaders stay curious, open, and always learning. They don’t claim to be “the best” — they focus on getting better. Growth comes from staying humble, learning from mistakes, and knowing there’s always a next level.
2
Simplicity > Complexity
The best systems are the simplest ones. When things are easy to understand and easy to follow, your team moves faster and your clients get better results. Whether it’s how clients book or how your team operates — cut the clutter and focus on what really matters.
3
Setbacks Are Setups for Comebacks
1. Client Acquisition
Every loss is a lesson. Every setback is a chance to come back stronger. You can let challenges slow you down — or you can use them to push forward with more clarity and confidence. Success isn’t about avoiding problems — it’s about turning them into progress.
4
What’s Real vs. What’s Feel
Business decisions should be based on what’s actually happening — not just how something feels. Your numbers tell the real story. When you track the right things, you stay grounded and make better decisions. Feelings matter, but data leads.
5
Attention. Connection. Retention.
These three steps are the heartbeat of a growing business. First, earn attention — get in front of the right people. Then, build real connection — turn interest into trust and trust into action. Finally, focus on retention — keep your clients coming back by delivering an experience they don’t want to leave. Growth isn’t magic. It’s a cycle you master.
About our
About our
About our
Founders
Founders
Founders
Jenna Puzzio and Kory Kahley are the co-founders of FillYourBooks.com, a boutique growth consultancy that creates custom marketing systems for salon and spa owners. With a proven process rooted in real-world results, they’ve helped beauty businesses across North America consistently stay booked, busy, and profitable—without burning out.
Jenna Puzzio and Kory Kahley are the co-founders of FillYourBooks.com, a boutique growth consultancy that creates custom marketing systems for salon and spa owners. With a proven process rooted in real-world results, they’ve helped beauty businesses across North America consistently stay booked, busy, and profitable—without burning out.
Jenna Puzzio and Kory Kahley are the co-founders of FillYourBooks.com, a boutique growth consultancy that creates custom marketing systems for salon and spa owners. With a proven process rooted in real-world results, they’ve helped beauty businesses across North America consistently stay booked, busy, and profitable—without burning out.
Before launching FillYourBooks.com, the founders worked across marketing, branding, and client experience in the beauty and wellness industries—gaining deep insight into what actually drives growth for service-based businesses. Since launching, their strategies have helped generate millions in client revenue and tens of thousands of appointments for salons and spas across the U.S.
Before launching FillYourBooks.com, the founders worked across marketing, branding, and client experience in the beauty and wellness industries—gaining deep insight into what actually drives growth for service-based businesses. Since launching, their strategies have helped generate millions in client revenue and tens of thousands of appointments for salons and spas across the U.S.
Before launching FillYourBooks.com, the founders worked across marketing, branding, and client experience in the beauty and wellness industries—gaining deep insight into what actually drives growth for service-based businesses. Since launching, their strategies have helped generate millions in client revenue and tens of thousands of appointments for salons and spas across the U.S.
Their mission is simple: Help salon and spa owners scale with clarity and confidence by turning hustle and guesswork into streamlined systems. They believe in building businesses that support not just the bottom line—but the lives of the people who run them and the teams that help them succeed.
Their mission is simple: Help salon and spa owners scale with clarity and confidence by turning hustle and guesswork into streamlined systems. They believe in building businesses that support not just the bottom line—but the lives of the people who run them and the teams that help them succeed.
Their mission is simple: Help salon and spa owners scale with clarity and confidence by turning hustle and guesswork into streamlined systems. They believe in building businesses that support not just the bottom line—but the lives of the people who run them and the teams that help them succeed.
Book a
Book a
Book a
No-Pressure
No-Pressure
No-Pressure
Walkthrough
Walkthrough
Walkthrough
No sales pitch. No commitments. Just a chance to see if this is right for you.
Book a Walkthrough
Frequently Asked
Frequently Asked
Frequently Asked
Questions
Questions
Questions
What exactly do you help with?
We build custom front-to-back growth solutions for salon and spa owners, focusing on three key areas: getting more clients, keeping more clients, and increasing the value of each client. That means helping you get more bookings, build lasting client relationships, and increase revenue through referrals, reviews, and retail sales.
Our approach includes creating a marketing system to bring in new clients, installing proven systems to keep them coming back, and crafting a strong playbook for boosting reviews, referrals, and retail sales. The cycle is simple: Grow, Keep, and Compound—and we’re here to make sure each step works for you.
What exactly do you help with?
We build custom front-to-back growth solutions for salon and spa owners, focusing on three key areas: getting more clients, keeping more clients, and increasing the value of each client. That means helping you get more bookings, build lasting client relationships, and increase revenue through referrals, reviews, and retail sales.
Our approach includes creating a marketing system to bring in new clients, installing proven systems to keep them coming back, and crafting a strong playbook for boosting reviews, referrals, and retail sales. The cycle is simple: Grow, Keep, and Compound—and we’re here to make sure each step works for you.
What exactly do you help with?
We build custom front-to-back growth solutions for salon and spa owners, focusing on three key areas: getting more clients, keeping more clients, and increasing the value of each client. That means helping you get more bookings, build lasting client relationships, and increase revenue through referrals, reviews, and retail sales.
Our approach includes creating a marketing system to bring in new clients, installing proven systems to keep them coming back, and crafting a strong playbook for boosting reviews, referrals, and retail sales. The cycle is simple: Grow, Keep, and Compound—and we’re here to make sure each step works for you.
Do I need to have a team, or can this work if I’m solo?
Our approach is specifically designed for commission-based salon and spa owners who have a team. The systems we create are built to help you streamline your operations, keep your team aligned, and ensure you’re getting the most out of every client interaction. If you’re running a solo business, this may not be the right fit—but if you have a team and are looking to scale, we’ve got you covered.
Do I need to have a team, or can this work if I’m solo?
Our approach is specifically designed for commission-based salon and spa owners who have a team. The systems we create are built to help you streamline your operations, keep your team aligned, and ensure you’re getting the most out of every client interaction. If you’re running a solo business, this may not be the right fit—but if you have a team and are looking to scale, we’ve got you covered.
Do I need to have a team, or can this work if I’m solo?
Our approach is specifically designed for commission-based salon and spa owners who have a team. The systems we create are built to help you streamline your operations, keep your team aligned, and ensure you’re getting the most out of every client interaction. If you’re running a solo business, this may not be the right fit—but if you have a team and are looking to scale, we’ve got you covered.
What happens during the walkthrough?
It’s a casual chat where we’ll walk you through how our process works and see if it’s a good fit for your business. There’s nothing to buy, no strings attached—just an opportunity to connect and explore your options. You’ll get clarity on what’s possible, and if we’re aligned, we can discuss next steps.
What happens during the walkthrough?
It’s a casual chat where we’ll walk you through how our process works and see if it’s a good fit for your business. There’s nothing to buy, no strings attached—just an opportunity to connect and explore your options. You’ll get clarity on what’s possible, and if we’re aligned, we can discuss next steps.
What happens during the walkthrough?
It’s a casual chat where we’ll walk you through how our process works and see if it’s a good fit for your business. There’s nothing to buy, no strings attached—just an opportunity to connect and explore your options. You’ll get clarity on what’s possible, and if we’re aligned, we can discuss next steps.
How soon can I expect results?
That depends on how you define "results." For some clients, it's feeling clear and confident about their next steps. For others, it's building systems that free up hours of their time—or finally seeing a consistent flow of new appointments come through.
We don’t make guarantees, but what we do promise is this: you’ll walk away with a plan, tools you can actually use, and a strategy built around your business. Some clients see wins right away. Others experience compounding progress over time. Either way, we’re focused on long-term growth, not quick fixes.
How soon can I expect results?
That depends on how you define "results." For some clients, it's feeling clear and confident about their next steps. For others, it's building systems that free up hours of their time—or finally seeing a consistent flow of new appointments come through.
We don’t make guarantees, but what we do promise is this: you’ll walk away with a plan, tools you can actually use, and a strategy built around your business. Some clients see wins right away. Others experience compounding progress over time. Either way, we’re focused on long-term growth, not quick fixes.
How soon can I expect results?
That depends on how you define "results." For some clients, it's feeling clear and confident about their next steps. For others, it's building systems that free up hours of their time—or finally seeing a consistent flow of new appointments come through.
We don’t make guarantees, but what we do promise is this: you’ll walk away with a plan, tools you can actually use, and a strategy built around your business. Some clients see wins right away. Others experience compounding progress over time. Either way, we’re focused on long-term growth, not quick fixes.
How do I get started?
Getting started is simple! Just book a no-pressure walkthrough, and we’ll talk through your goals and see how we can help. From there, we’ll tailor a plan that works for you and your team, and get to work on creating your custom growth solution.
How do I get started?
Getting started is simple! Just book a no-pressure walkthrough, and we’ll talk through your goals and see how we can help. From there, we’ll tailor a plan that works for you and your team, and get to work on creating your custom growth solution.
How do I get started?
Getting started is simple! Just book a no-pressure walkthrough, and we’ll talk through your goals and see how we can help. From there, we’ll tailor a plan that works for you and your team, and get to work on creating your custom growth solution.
