What does it really take to build a top 200 salon? In this episode, we sit down with Desirre, a phenomenal salon owner in New Mexico. Watch or listen to learn the marketing moves, retention strategies, and team-building systems that helped them establish an empire with over 1,000 5-star reviews on Google.

Episode Highlights:

• The marketing strategies that actually drive client growth

• How they retain clients without relying on discounts

• Systems they use to keep their team motivated and aligned

• Why culture-building is more than team outings and quotes on the wall

• Lessons from growing into a Top 200 salon in a fast-changing world